CELEBRATING NATURE

The Nature Conservancy and Atelier Swarovski have collaborated on two Spring-Summer 2020 collections: Beautiful Earth by Susan Rockefeller and Botanical Jewels by Penélope Cruz. Our collections honor our long heritage of caring for the environment and support The Nature Conservancy’s critical mission to protect the lands and waters on which all life depends. In our commitment to spark change, we have collaborated with amazing talents to create unique designs that helps the planet thrive. The rich emerald greens of Susan Rockefeller’s Beautiful Earth Collection and the eye-catching luminosity of Penélope Cruz’s pristine Botanical Jewels Collection aims to inspire responsibility, conservation and protection of our natural world. We harness The Nature Conservancy’s drive to create a positive impact, but we can only do it when we come together. When you purchase jewelry from the Beautiful Earth or the Botanical Jewels collections, it’s a special moment – you are giving back to nature by directly helping to raise funds to support the work of these incredible organizations. Together, these stunning collections will take us on an incredible journey that gives back to nature, one crystal at a time.
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BEAUTIFUL EARTH BY SUSAN ROCKEFELLER

Swarovski crystals reflect our commitment to conscious luxury and inspire us to fulfil our core purpose of preserving the wonders of nature. The Beautiful Earth collection by Susan Rockefeller takes inspiration from the iconic giant panda and earth’s bamboo and aims to bring support and awareness to protecting their habitat.

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BEAUTIFUL EARTH BY SUSAN ROCKEFELLER

The habitat of the panda has been fragmented, causing them to lose their homes. The Nature Conservancy has been working in China to help identify, preserve and restore these areas so the majestic, endangered pandas can thrive.

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BEAUTIFUL EARTH BY SUSAN ROCKEFELLER

Plant a billion trees by 2025 – that’s the goal. The Nature Conservancy is working globally to engage companies, communities and individuals to save the planet. Trees serve as lush vegetation, providing important habitats and helping to filter pollution and produce oxygen.

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BOTANICAL JEWELS BY PENÉLOPE CRUZ

Nature is a source of life, beauty and inspiration – the illuminating Botanical Jewels collection by Penélope Cruz features floral motifs inspired by the beauty of endangered flora around the world and helps to inspire protection of our earth’s most precious flowers.

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BOTANICAL JEWELS BY PENÉLOPE CRUZ

Pollinators like bees, butterflies and moths have an important job of transferring pollen, but they face several threats including habitat loss, climate change and pesticide use. The Nature Conservancy is working to protect pollinators and ensuring they thrive by tracking their patterns and planting native flowers and trees around the globe.

For more information on The Nature Conservancy, please visit: https://www.nature.org/en-us/

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