GIVING BACK TO NATURE

The Nature Conservancy and Atelier Swarovski have collaborated on two Spring/Summer 2020 collections: Beautiful Earth by Susan Rockefeller and Botanical Jewels by Penélope Cruz. Our collections honor our long heritage of caring for the environment and support The Nature Conservancy’s critical mission to protect the lands and waters on which all life depends.
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BEAUTIFUL EARTH BY SUSAN ROCKEFELLER

Swarovski crystals reflect our commitment to conscious luxury and inspire us to fulfil our core purpose of preserving the wonders of nature. The Beautiful Earth collection by Susan Rockefeller takes inspiration from the iconic giant panda and earth’s bamboo and aims to bring support and awareness to protecting their habitat.

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BEAUTIFUL EARTH BY SUSAN ROCKEFELLER

The habitat of the panda has been fragmented, causing them to lose their homes. The Nature Conservancy has been working in China to help identify, preserve and restore these areas so the majestic, endangered pandas can thrive.

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BOTANICAL JEWELS BY PENÉLOPE CRUZ

Nature is a source of life, beauty and inspiration – the illuminating Botanical Jewels collection by Penélope Cruz features floral motifs inspired by the beauty of endangered flora around the world and helps to inspire protection of our earth’s most precious flowers.

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BOTANICAL JEWELS BY PENÉLOPE CRUZ

Pollinators like bees, butterflies and moths have an important job of transferring pollen, but they face several threats. The Nature Conservancy is working to protect pollinators and ensuring they thrive by tracking their patterns and planting native flowers and trees around the globe.

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