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Returning home to Athens, Greece for to present her spring-summer 2020 collection, Mary Katrantzou curated a spectacular show to pay homage to her native country and celebrate the 30th anniversary of the ELPIDA Association of Friends of Children with Cancer charity–a charity of hope and support, which she holds close to her heart.
“Presenting my SS20 collection at the Temple of Poseidon in Greece was one of the most beautiful and meaningful moments in my life.”
Empowered by showcasing her true heritage, Katrantzou described this collection as a personal love letter to her home country and shared: “Swarovski is one of our long-lasting partners and I am incredibly grateful to have Nadja Swarovski and the team next to me in this effort to highlight the importance of ELPIDA’s work and the cultural significance of my Greek heritage.”
To commemorate this moment in fashion history, Swarovski worked with film director Toby Knott to capture the beauty and magic of Katrantzou’s masterpiece. Against the majestic backdrop of the ancient Greek Temple of Poseidon, which holds its place as one of the most important sanctuaries in the region, the collection was nothing less than breath-taking. The film resonated stunning brights, intricate embroidery and dramatic silhouettes as well as 250,000 Swarovski crystals that embellished couture gowns and glittered under the sun’s glow.
Swarovski continues to create a sparking world by collaborating with emerging and established designers to push boundaries. Katrantzou’s SS20 show is a prime example of why Swarovski champions visionary design talent to illuminate the path for innovation and creativity.
Swarovski Crystals turned the shine on at the runways of Paris this past week for some brilliant new trends.
With some shimmering crystal looks, Paris put on a spectacular show as the third stop of our global Fashion Week coverage. This edition of Swarovski Fashion Week News captures the hottest crystal looks from key shows and presentations over the last few days.
This season on PFW was illuminated by more than 500,000 crystals, with some shows featuring upcycled crystals as well. Kevin Germanier, Koché and Nicolas Lecourt Mansion each showcased some truly memorable bits of crystal-based fashion.
We’ve picked some key pieces from Atelier Swarovski that bring to life all the glittering trends from Paris Fashion Week, and make sure that your jewelry is perfectly à la mode.
Swarovski crystals shone on the runway at LFW, illuminating and inspiring new season looks.
London put on a sparkling show for the second stop of our Fashion Week global coverage. The Swarovski Fashion Week News video captures the most exciting crystal looks and moments from the world’s hottest shows and presentations.
Swarovski lit up the LFW runway, bringing brilliant enchantment to the shows of Roberta Einer, Paula Knorr, Patrick McDowell, Halpern and Richard Quinn.
Star-studded sparkle for your locks, brilliantly bold statement pieces and playful pastels, these are the standout jewelry trends that should be on your radar.
Thousands of Swarovski crystals added exceptional brilliance to NYFW, glistening on the runway and the red carpet and also inspiring spectacular new looks.
The Swarovski Fashion Week News video captures the most exciting crystal looks and moments from the runways and presentations of the world’s hottest shows and presentations.
Swarovski shone at NYFW adding its signature sparkle with thousands of Swarovski crystals to the runway shows of Jonathan Cohen, Christopher John Rogers, Khaite, Jeremy Scott and Victoria Hayes.
Striking silhouettes, bold block colors or refined and romantic, these are the standout jewlery trends that should be on your radar.
ALL OUT CRYSTAL