SALONE DEL MOBILE 2018
Atelier Swarovski is driven by a passion for creativity, craftsmanship and collaboration and is recognized as the ultimate expression of Swarovski crystal. The brand’s home décor collection launched in 2016 at Salone del Mobile in Milan with various crystalline accessories created in collaboration with leading design and architecture luminaries. This debut range, like all successive seasons, sought to reimagine home décor. With this vision in mind, each year Atelier Swarovski presents a new home collection inspired and informed by crystal with a presentation at the annual Milanese tradeshow. Four new home décor collections by Nendo, Patricia Urquiola, Peter Pilotto and John Pawson made their debut at the ‘Swarovski Palazzo’, a new installation at Salone del Mobile 2018. The exhibition reimagined the courtyard of a neo-classical Milanese palazzo, filling the expansive space with a custom-built greenhouse to showcase decorative yet functional crystal creations. In addition to the designer collaborations on display was Atelier Swarovski’s debut in-house collection of home décor, designed under the creative direction of Executive Board Member Nadja Swarovski. Scented candles, trays and jewelry boxes plus desktop accessories, vases and candle holders mirror the brand’s artistic and innovative DNA.
Swarovski’s specialty site also offered Viennese treats for guests to indulge in at a re-imagining of Daniel’s café, originally opened in the Wattens, Austria headquarters. Founder Daniel Swarovski’s favorite cake was on the menu, adding to the immersive and exclusive feel of the exhibition. A pop-up retail shop offering the latest Atelier Swarovski home décor and jewelry collections rounded out the experience. Throughout its evolution, Atelier Swarovski offerings have grown from pieces which embrace Swarovski crystal as a design medium in its own right to objets d’art which juxtapose crystal with other materials such as resin, metals, and marble. Atelier Swarovski’s home collections are a vivid reminder of the infinite creative possibilities of crystal in design and often leverage pioneering techniques and technologies developed by Swarovski’s experts, including crystal printing and the revolutionary Wave Cut technique.