Innovation and Inspiration

The Story of Atelier Swarovski

When Daniel Swarovski first introduced his crystal-cutting machine in the nineteenth century, couturiers quickly caught on to the array of possibilities that glittering crystals could afford them. Charles Frederic Worth and Jeanne Paquin were the first to embroider their gowns with Swarovski crystals and they soon became a prized material in Parisian ateliers. Following a century-long tradition of close collaboration with some of the top houses of couture—including Chanel, Schiaparelli and Christian Dior—Atelier Swarovski was born out of Swarovski’s rich legacy and a desire to explore the next frontier of crystal-couture jewelry.

"Swarovski has been collaborating with couture houses such as Chanel and Dior since the early 1900s. It is amazing to bring to life the creative ideas of today’s top designers."

— Nadja Swarovski

Launched in 2007 by Nadja Swarovski, with debut jewelry collections by Christopher Kane, Hussein Chalayan and Rodarte, Atelier Swarovski has collaborated with some of fashion, design and architecture’s most iconic talents, from Chanel and Fendi designer Karl Lagerfeld to British architect Zaha Hadid and Oscar-winning costume designer Sandy Powell. Atelier Swarovski has partnered with many young designers who have gone on to become globally recognized such as Erdem Moralioglu, Joseph Altuzzara and Prabal Gurung. Two new designers are chosen each season, launching their collections in tandem with the fashion world’s Spring/Summer and Autumn/Winter calendar.

In 2014, Atelier Swarovski launched the in-house designed Core Collection, which aims to further showcase the expressive capabilities of crystal as a creative medium. The collection evolves every season and is inspired by the element of water. Continuing Swarovski’s longstanding history of innovation and collaborating with the finest creators in design, art and fashion, Atelier Swarovski offers creators a unique platform to craft special pieces that combine mastery, craftsmanship and crystal with their unique vision.

Following the success of Atelier Swarovski’s jewelry collections, Atelier Swarovski Home was launched in 2016. Created in partnership with the world’s leading design luminaries in art, architecture and design, the Swarovski crystal objects redefine home décor by rendering artistic and conceptual vision in a functional and decorative form.

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